THE CONTEXT
TIMELINE
A movie only does well if it has an audience. Knowing this, a team of two other designers and I set out to strategize and launch a social media campaign that would promote and build a following for the film.
Feb - July 2023
SUMMARY
Establish timeline and vision
Holding a meeting every week, we established a timeline, deadlines, and deliverables for the project. We created an outline for ourselves, along the lines of:
- Three posts a week
- One "behind-the-scenes," one "meet the crew," and one "about the film" post
- One reel a week, where the cast would introduce themselves
We brainstormed our target audiences and methods to reach them. After that was done, we created a media kit, with font guides and a color palette to ensure the look was going to be consistent
We developed a content calendar each month, and worked on drafting and scheduling posts ahead of time.
While we had 184 followers, our content would regularly reach many more users than that, with our most viewed reel reaching 1,462 users.
